THOR at Automechanika Shanghai 2025
How Technology, Emotion and Sound Became Part of the Automotive Community
We took part in Automechanika Shanghai 2025, the world’s leading international automotive trade fair, which set new records this year and once again proved to be a key meeting point for the global aftermarket, tuning and innovative automotive technologies.
From 26 to 29 November 2025, the National Exhibition and Convention Center (Shanghai) brought together 253,691 visitors from 190 countries and regions, reinforcing Automechanika Shanghai’s status as one of the most influential automotive exhibitions in the world.
Automechanika Shanghai 2025: Global Scale and New Industry Benchmarks
This year, the exhibition hosted 7,465 exhibitors from 44 countries across 383,000 sqm of exhibition space, creating a powerful platform for dialogue about the future of the automotive industry, technology, emotions, and new ways of interacting with vehicles.
For THOR, participation in Automechanika Shanghai 2025 marked a strategically important step in strengthening our international brand and expanding our global presence.
The THOR Booth: A Hub of Attention, Emotion and Live Interest
Throughout the entire exhibition, the THOR booth remained a constant focal point:
• we welcomed hundreds of visitors every day;
• held ongoing negotiations with distributors, partners and industry professionals;
• connected with representatives from markets across Asia, Europe, the Middle East and the Americas;
• showcased the capabilities of THOR electronic exhaust systems through live demonstrations.
We received an overwhelming amount of positive feedback and compliments — both for our products and for our booth design and brand approach. Phrases like “this product is insanely cool,” “this sound creates real emotion,” and “this is a whole new level” were heard again and again, becoming the best possible validation of our work.
THOR Product Releases: STORM and the Updated THUNDER 2.0
One of the key highlights of our participation was the presentation of new and updated THOR products.
At Automechanika Shanghai 2025, we officially unveiled:
• STORM — a new speaker developed based on years of experience and extensive customer feedback, delivering an even more realistic, powerful and immersive sound that meets the demands of today’s automotive market;
• THUNDER 2.0 — an upgraded version of our flagship speaker, featuring improved performance, refined design and enhanced sound quality;
• An expanded product lineup, offering more choice than ever and allowing every customer to find a system that perfectly matches their preferences.
Interest in the new products was exceptionally high — both from industry professionals and from automotive enthusiasts for whom sound is an essential part of driving pleasure.
THOR on the Main Stage: A Conversation About Emotion and Driving Pleasure
A special moment of our participation was THOR’s presentation on the main stage of Automechanika Shanghai.
We spoke about what truly matters:
• the role of exhaust sound in shaping emotion;
• how sound influences the perception of a vehicle;
• why driving pleasure is not only about power and design, but also about sound.
The audience response was incredibly warm and genuine. We received strong engagement, thoughtful questions, open discussions and many personal conversations after the presentation. This once again confirmed that the THOR philosophy resonates with people all over the world.
THOR as an International Electronic Exhaust Brand
Automechanika Shanghai 2025 confirmed that THOR is a truly international company, speaking the same language as the global market — the language of technology, emotion and passion for automobiles.
During the exhibition, we:
• strengthened existing partnerships;
• laid the foundation for new international collaborations;
• gained powerful momentum for further product and brand development.
Gratitude to Those Who Make This Journey Possible
We would like to express our sincere thanks to:
• the Automechanika Shanghai team for the outstanding organization and the opportunity to be part of such a global event;
• all visitors to our booth — for your emotions, interest and trust;
• the professionals with whom we held daily discussions and negotiations about the future of the market;
• and our existing partners.
Your belief in THOR, in our products and in our vision made it possible for us to present ourselves on the global stage and show the world how we sound -
proud, powerful and stylish.
Shaping the Future of Electronic Exhaust Systems
Automechanika Shanghai 2025 became an important milestone, but not a stopping point. We continue to develop technologies, create new products and confidently make our presence felt on the international stage, shaping the culture of next-generation electronic exhaust systems.
THOR Electronic Exhaust — sound that creates emotion.
