THOR
Innovations in the sound of vehicles

Our path

2016
2017
2018
2019
2020
2021
2022
2023

Our path

2016
January
In the beginning there was an idea

At the start, there were only three of us. And each of us was connected with cars in his own way. Together we realized that a modern car needs a cool exhaust sound.

THOR. What is it and how does it sound?

The Thunder God’s name emphasizes what we expected from our product: the power of nature in powerful exhaust sounds. We realize the sounds of real engines, and recreate the authentic sound of supercars.

October
Going beyond the standard

To go beyond the standard exhaust system tuning, the first live sound recordings of real engines were made. We experimented.

2017
January
Expanding the range of tasks

The main task is to provide control of the device from a smartphone, as well as update it and download new sounds. It was new and bold. The market has never offered anything like this before.

February
Design

Experimenting, we selected the optimal parameters of the device: sound, volume and shape.
A complex technological mechanism was developed in a simple design, at the junction of a modern gadget and accessory.

Prototype

The first prototype was agreed upon. Initially the speaker consisted of two symmetrical parts. The first contract was signed for the production of 100 parts for the future speaker.

March
Usability, usability, usability…

We implemented device control from the phone and made it possible to update the program. Due to the versatility of the device, it can be easily installed on any modern car.

October
Realization

The sound design department and the electronics development department appear in the THOR team. Each department has its own issues. Sound design records and processes live sound from powerful engines.

"It wasn't easy," recalls Technical director Evgeny Talachev, "for example, when recording a Porsche Cayenne Magnum, an accident occurred. But we didn't despair and by the first of April we released "the sound of a broken motor" based on this record.".

2018
October
Further is more

We are actively developing our own motherboard. The first version on an analog amplifier - in a single copy - was successful. The next version didn't have Bluetooth yet.

2019
January
Release of the first unit
Release of the app in the AppStore
2020
May
1000th electronic module
Areas of use

Our product is a universal device, it is designed not only for personal cars: we installed it on ZOOM-Karting. THOR's developments are also used on commercial, urban gasoline and electric vehicles.

November
AVAS. beginning

A new direction has emerged – sound warning systems for vehicles with low noise levels: electric cars, electric scooters, mopeds, motorcycles (AVAS - Acoustic Vehicle Alerting System). Our mission in this project is acoustic ecology and safety in the cities of the future.

2021
July
Project growth

A special, ultra-hardy and powerful branded speaker has been developed.

August

The company opened its own full-cycle production. Products at each stage are controlled only by our specialists. More than 20 different sounds were realized: authentic (the sound of gasoline engines) and synthetic.

October
Команда – всё

At the beginning, the THOR team consisted of only three enthusiasts, but now there are more than fifty of us.

2022
February
THOR EV

THOR EV is a new product that has been developed for many years, it is an electronic exhaust system for electric vehicles. We have developed a special line of synthetic sounds and released a new version of the mobile application.

August
There is no limit to perfection

New module released. This is a high-tech product with a new design: it has a powerful processor, and the body is made of modern heat-dissipating plastic.

2023
We work with the whole world

THOR cooperates with more than eighteen countries. We are represented in the UK, France, Spain, Australia, Singapore, Belgium, Romania, Denmark, Italy, etc.

We have over 570 partners in 35 countries such as Top Gear, BSR, BR Performance, ShifTech, Han Revolution, Dynatek, Edotec.

And we are not going to stop there!

We can’t wait to show you what’s coming next

Partnership

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