Electric racing in Romania with THOR EV sound

In April 2024, THOR’s partner Edotec has launched a unique project in Europe, which the Edotec team initiated out of a great passion for motorsport and a desire for innovation: this summer a promotional campaign will start with the famous racer in Romania - Dominic Marcu, who installed the THOR EV set on his Tesla model 3. Dominic has a lot of racing and marketing activities planned. He was very interested in installing such a system on the car because the team was facing a real problem with the lack of sound from the car and problems with pedestrians during races. Our shared goal is to redefine the future of racing through a more efficient way to participate in automotive competition, where technology and sustainability play an important role. Now not only city roads, but also race tracks will experience the power of powerful THOR EV systems for electric cars!

The THOR logo is placed on cars, on TV banners, and there will be a sound demonstration at press events. Dominic will continue to compete with Model 3 in the National Coastal Speed Championship and will be attending Techweek, GoTech, Sports Festival, celebrity and influencer events, mall car shows, fan meet-and-greets, etc.

Dominique Marcoux is the national champion in the electric class of auto racing 2021-2022-2023. Winner of the best result for an electric vehicle in the history of Romania and Europe.

Through this partnership, Edotec will continue to showcase exciting technologies in motorsport.